LDRLB
SEPTEMBER 12, 2013
Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Many companies have derived BoP strategies from C.K. There are some excellent business & corporate strategy examples of companies implementing the BoP model. Prahalad , the brilliant management guru.
Harvard Business Review
MARCH 12, 2012
Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere.
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Harvard Business Review
MARCH 29, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.
Harvard Business Review
APRIL 16, 2012
Clearly, P&G has successfully transitioned its razor business to the third phase of global strategy: from U.S.-centric centric "glocalization" to India-centric local innovation. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume.
Harvard Business Review
JULY 23, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". A Story Platform is not a tagline; not a campaign strategy; not a piece of ad copy; not usually a consumer-facing line at all.
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