Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Local Growth Teams (LGTs) must have P&L responsibility (this is a key hurdle for American multinationals).

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

APRIL 16, 2012

First, it sent a team (PDF) to India to do ethnographic research — to observe customers, and do shop-alongs and home visits. centric "glocalization" to India-centric local innovation. But dominant market share creates its own growth challenges. Recently, P&G has completely reversed the innovation approach at Gillette.

Innovation 13

Innovation Glocalization Supply Chain Retail 13

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". Coke rolled out the "Go Crazy" campaign in numerous locales, including South America, Africa, the Middle East and the UK.

Brand 8

Brand Globalization Advertising Storytelling 8