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Competitive Advantage from the Bottom of the Pyramid

LDRLB

SEPTEMBER 12, 2013

The services are provided via agents with wireless tablets who travel to remote regions in mobile vans. Glocalization” of products has made LG successful where other South Asian companies have struggled. Sevamob provides healthcare and advisory solutions to the BoP masses in Northern India.

Competitive Advantage 154
Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154
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Great Advertising Is Both Local and Global

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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Advertising Glocalization Globalization Brand 8
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