Harvard Business Review

FEBRUARY 7, 2012

When addressing the company's aspirational goal of using 100% renewable energy, Bedore said two noteworthy things. But in my experience, this larger view of a company's goals has in recent years taken a back seat to a relentless pursuit of quarterly earnings. We worship internal rates of return (IRR) to our detriment.

ROI 13

ROI IRR Power Payback Period 13

Harvard Business Review

SEPTEMBER 24, 2014

and an IRR of 27% for those companies with the most aggressive, science-based goals and actions on climate. The We Mean Business report cites an internal rate of return of 81% (that’s a ridiculous payback) on energy efficiency in the U.S.,

IRR 8

IRR Energy Tips Commitment 8

Terry Starbucker

MAY 1, 2011

Transform the Goals to a Cause. Next, the goals of the business are transformed to a cause that “bridges” with the Work and the WMTH. In this case, we went from “ Hit budget and greatly improve operating metrics ” (the goal) to “ serve our customers and support each other ” (the Cause). What is this model?

IRR 295

IRR Leadership Metrics Goal 295