The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

SEPTEMBER 13, 2012

With the advent of digital imaging, Kodak was outpaced by other companies that could better achieve consumer goals. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. This lesson has been repeated many times over. If we can measure success, why pay for process?

Health Care 15

Health Care Levitt Film Chemicals 15

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. I have found that with self-awareness comes clarity about my goals and vision for my life. They can focus on the goals they have set before themselves and not get distracted by the noise of the world. I set goals and stick with my plan to achieve them.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

OCTOBER 16, 2012

Consistent with our original purpose, our goal today is to acquire and publish the world's best ideas for improving the practice of management. There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.".

Levitt 8

Levitt Porter Management Metrics 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” The goal here is not UX for the sake of UX, but UX as a medium and platform for value creation and capture. ” or my “Who do you want your customers to become?”

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

Disaggregation 15

Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

MAY 19, 2015

But the point here is that in terms of larger, longer-term systems-level goals, Tesla Energy fulfills a number of preconditions that make such ambitions more achievable. Tesla is clearly demonstrating systems thinking, which is the first precondition. The second has to do with scope. The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8