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Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. Third, the company could earn goodwill from the local communities in which it manufactures its products.

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Co-Opetition Company Brandenburger Game Theory 14
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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In another example, Peugeot Citroen will supply Toyota Motors light-weight trucks to sell under the Toyota brand in the European market. As management professors Adam M. Brandbenburger and Barry J.

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Co-Opetition Nalebuff Licensing Cooper 8
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