Harvard Business Review

NOVEMBER 4, 2011

As Marek Michalowski explained, his research partner Hideki Kozima designed "as minimal a social creature as he could come up with" — an essential attribute if the goal is to draw out someone whose experience of most social interactions is a tsunami of information overload.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

AUGUST 8, 2011

Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer. Within a decade, however, IBM had fallen behind in the market it did so much to create. Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. Empowering individuals to make appropriate risk decisions is a worthwhile goal.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

MAY 24, 2016

Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. The odds are stacked against new products or services. Asus couldn’t build them fast enough.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. Collaborating with people through shared purpose creates advantage because it allows everyone to work towards a shared goal. Because that's the point. When people know the purpose, they are not waiting to be told what to do.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?"

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?".

Short-term 15

Short-term Mass Marketing Marketing Mix Taylorism 15

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8