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4 Roles Every Marketing Organization Needs Now

Harvard Business Review

Our goal is to hire marketers who have a passion for and understand the value of data and analytics in decision making. The modern marketer has evolved from being purely creative and logistics driven to appreciating data and the role of analytics. This is not as hard as it was ten years ago.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.

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