Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals. Help CFOs focus on the long term.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MARCH 31, 2017

But having a grasp of terms like EBITDA and net present value are important no matter where you sit on the org chart. The Refresher: Net Present Value. ” The goal is to develop an understanding of how your day-to-day actions help your employer to “drive revenue or mitigate costs,” he says.

Finance 8

Finance Skills EBITDA Net Present Value 8

Harvard Business Review

OCTOBER 3, 2011

A CEO's job is about resource allocation with a goal of earning a return in excess of the opportunity cost of capital. The research in this area points to three salient points: First, the value of the business is the present value of future cash flows. This requires difficult trade-offs. Communication.

Short-term 12

Short-term Long-term Price CEO 12

Harvard Business Review

DECEMBER 2, 2013

What began as charity-minded Corporate Social Responsibility (CSR) programs have evolved into pursuits of “shared value.” For example, BHP Billiton , the world’s largest mining company, runs one of the world’s most effective anti-malaria programs in Mozal Mozambique.

Trends 8

Trends Development Net Present Value NGO 8

Harvard Business Review

AUGUST 21, 2015

“A marketer’s goal is to move his or her products from relatively elastic to relatively inelastic,” she continues. Once you do that, you can adjust price up or down to better represent the level of value you are providing to your customers.

Price 8

Price Debt to Equity Ratio Marketing Metrics 8

Harvard Business Review

JUNE 22, 2015

. “It’s one of the more popular ways that managers calculate marketing ROI,” says Avery, pointing out that other common ones include calculating the investment payback period, calculating an internal rate of return, and using net present value analysis.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8

Harvard Business Review

DECEMBER 28, 2016

Big, strategic goals evolve into score improvements and incrementalism instead of gleaning useful insights that allow change with confidence. They have “soft” metrics rather than real business goals. So where does it all go wrong? They move slowly and without purpose. Study the drivers and barriers of both to optimize here.

Attrition 10

Attrition Metrics Net Present Value KPI 10

Harvard Business Review

JANUARY 11, 2012

Note what isn't part of the decision: an idea's net present value or return on investment. The goal in executing tests is to maximize short-term learning , not profits.

Company 15

Company Net Present Value How To Proposal 15

Strategy Driven

SEPTEMBER 9, 2011

Many conventional metrics we use to estimate value are based on faulty assumptions. Net present value [NPV] is a case in point. Tools for each challenge are presented, backed by examples from companies – from small firms to global giants – that have successfully put these methods into practice.

Innovation 50

Innovation NPV Business Model Constraint 50