Integrated Marketing and Social Networks
Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Email and search are two of the most used and most effective marketing tactics. Seth Godin: Poke the Box. Sources: The Wall Street Journal, [link] and Forrester Research, Inc.
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