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Empathetic Marketing: A book review by Bob Morris

First Friday Book Synopsis

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)

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7 Steps To Foster Emotional Intelligence In Your Team

Tanveer Naseer

When Daniel Goleman released “Emotional Intelligence” in 1995, did anyone think that this best-selling book would transform the role of leadership? After selling more than 5,000,000 copies and being dubbed “a revolutionary, paradigm-shattering idea” by the Harvard Business Review, it’s clear that Goleman struck a chord with business leaders.

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Two Things to Remember as You Change the World

Persuasive Powerhouse

In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. I wish folks would also learn how to develop and balance a sense of urgency with these two. Patience and perseverance. You must have both. Together, and at the same time. That is something difficult to develop.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Daniel Goleman used the term in his book Ecological Intelligence.

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How to Work for a Gossipy Boss

Harvard Business Review

It can be disheartening and demoralizing when your boss tells you things he shouldn’t, says Annie McKee, founder of the Teleos Leadership Institute and a coauthor, with Daniel Goleman and Richard Boyatzis, of Primal Leadership. ’” Here are some ideas for how to respond to an indiscreet boss. Change the subject.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Performing market assessments. A PM with a high EQ has strong relationships within their organization and they have a keen sense of how to navigate both internal and external hurdles to ship a great product. The best PMs know how to push hard on the right priorities, with urgency, but without conveying a sense of panic or stress.

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Is Your Emotional Intelligence Authentic, or Self-Serving?

Harvard Business Review

Daniel Goleman and Richard E. What Self-Awareness Really Is (and How to Cultivate It). Over the next two hours, we unpacked the conversation to reveal how his need to feel indispensable completely overshadowed what she actually needed: accountability, coaching, and guidance. Self-Awareness Can Help Leaders More Than an MBA Can.