The $300 House: The Marketing Challenge

Harvard Business Review

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. Today, Seth Godin examines the challenge of marketing to the world's poor. Mass market acceptance is rare.

Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

I am very excited to announce the selection of the 100 Coaches in our pay-it-forward project! For those of you who haven’t heard of the project, here is a little back story. I made a 30-second video about the project for LinkedIn. World authority on project management.

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Before Hiring a Design Partner, Consider This

Harvard Business Review

It''s your job to pour what you know into the project and travel with the team: think of it as an equal partnership. Vijay Govindarajan and Chris Trimble have written at length on the challenges of execution in their book, The Other Side of Innovation. Design Project management

The $300 House: The Performance Challenge

Harvard Business Review

The Marketing Challenge. Kudos to Vijay Govindarajan and Christian Sarkar for taking a moment to reflect on Affordable Housing Institute founder David Smith's observation that markets alone will never successfully house any nation's poorest people. The $300 House: The Challenge.

The $300 House: The Corporate Challenge

Harvard Business Review

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. As Robert Freling (another contributor to this series ) has so elegantly demonstrated with Solar Electric Light Fund projects, it's possible to create a simple solution that simultaneously takes on multiple fundamental issues.

It's Time to Rethink Continuous Improvement

Harvard Business Review

Similarly, Japan's automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) As innovation thinker Vijay Govindarajan says , "The more you hardwire a company on total quality management, [the more] it is going to hurt breakthrough innovation. Six Sigma , Kaizen , Lean , and other variations on continuous improvement can be hazardous to your organization's health.

The $300 House: The Sustainability Challenge

Harvard Business Review

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. I was pleased to discover the $300 House challenge and I applaud the efforts of Vijay Govindarajan and Christian Sarkar. My passion for a sustainable future led me to quickly say yes when asked to collaborate on this important project.

31 Innovation Questions (and Answers) To Kick Off the New Year

Harvard Business Review

I thought it would be helpful to provide the list of 31 questions, and my one sentence perspective on each question, as it dovetails with my current book project (tentatively titled, The Little Black Book of Innovation.) new product, distribution channel, marketing approach). An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market?

The $300 House: The Urban Challenge

Harvard Business Review

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. Among his early projects are some of the first high-rise buildings ever to be constructed in Silicon Valley.

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