Mark Sanborn

NOVEMBER 28, 2023

Leadership, especially at the C-level, is a journey of high-stakes decisions and complex challenges. In Practice: A CFO might confidently project revenue figures while neglecting market uncertainties and potential disruptions. Be Ready to Pivot: Embrace the courage to discontinue projects when necessary.

Groupthink 56

Groupthink CFO Uncertainty Consensus 56

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there. Strike a Balance.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

Leading Blog

MAY 8, 2019

He helped to build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit and to create over a trillion dollars in market value. The goal of consensus leads to “groupthink” and inferior decisions. B ILL CAMPBELL was one of the most influential background players in Silicon Valley. Pair People.

Consensus 239

Consensus Groupthink COO Mentor 239

The Idolbuster

JANUARY 15, 2013

I heard a cautionary tale from “George” the former VP of marketing at a mid-sized biotechnology company about how a bogus forecast helped propagate a disaster. Marketing then back calculated the number of units, service contracts, and consumables that would need to be sold to make the forecast. (As

Biotechnology 41

Biotechnology Groupthink CFO Stress 41

Mark Sanborn

SEPTEMBER 17, 2023

Leadership is not an easy task, and even the best leaders are susceptible to errors in thinking that can hinder decision-making and, ultimately, organizational success. Recognizing and avoiding these pitfalls can significantly enhance leadership effectiveness. This can result in poor decision-making and a lack of innovative thinking.

Dunning 86

Dunning Consensus Groupthink Charisma 86

Harvard Business Review

MAY 11, 2012

This is the opposite of groupthink, the creativity-killing phenomenon of too much agreement and too similar perspectives that often paralyzes otherwise great teams. Everyone is just like us — say, marketers or engineers. That tension essential to creativity is tough to manage, requiring deft leadership. How to get started?

Diversity 14

Diversity Creativity Team Groupthink 14