Work Together or Fail Alone
Coaching Tip
FEBRUARY 3, 2012
Jonah Lehrer's article, "GroupThink" in The New Yorker , January 30, 2012 states that brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn't work. Scientific advances have lead to a situation where all the remaining problems are incredibly hard.
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