article thumbnail

7 Reasons Why You Can’t Do It Yourself

Strategy Driven

Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. I’ve got a tool that does it for me.

Tools 132
article thumbnail

The Best Kind of Accountability Coach

Your Voice of Encouragement

Several years ago we retained the services of a marketing consultant who gave us some terrific ideas for growing our business. And then he used a phrase to describe me that I cherish to this day: VELVET HAMMER I pride myself on speaking the truth to people, but I try to do it gently, to maintain the other person’s dignity and self-esteem.

Hammer 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Innovative Initiatives to Attract and Retain Diverse Women

First Friday Book Synopsis

Here is an article written by Tina Vasquez (Los Angeles) for The Glass Hammer, an online community designed for women executives in financial services, law and business. Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.”

Hammer 89
article thumbnail

Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

article thumbnail

Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. We are holding a hammer, waiting for the time when they are ready with a nail. Let me back track a bit.

article thumbnail

5 Tips for Pitching Investors Remotely in the Time of Coronavirus

Leading Blog

This was because the market for mobile games had become more competitive, making it difficult to acquire users cheaply. Traditionally, entrepreneurs love to talk about their product, but investors need to know about more than just the product - the market, the team, competitors, business model, etc. I call it the killer slide.

Tips 322
article thumbnail

Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. Generate and nurture your own talent channels.