Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

Clearly, positive environmental impact can be quite profitable. The third treatment group received monthly performance information, targets, and an incentive for achieving their targets (£10 donated to the charity of choice per target achieved)—this was the prosocial incentives group. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed.