Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. The third treatment group received monthly performance information, targets, and an incentive for achieving their targets (£10 donated to the charity of choice per target achieved)—this was the prosocial incentives group. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.