Uber Shows How Not to Apply Behavioral Economics

Harvard Business

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. It’s a well-documented social-science finding called the Hawthorne effect.) Tailored information with targets and feedback was the most cost-effective intervention, improving fueling precision, in-flight efficiency measures, and efficient taxiing practices by 9% to 20%.