Harvard Business Review

AUGUST 1, 2016

For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed.

Hawthorne Effect 8

Hawthorne Effect Efficiency Metrics Incentives 8

Harvard Business Review

APRIL 13, 2017

It’s a well-documented social-science finding called the Hawthorne effect.) Tailored information with targets and feedback was the most cost-effective intervention, improving fueling precision, in-flight efficiency measures, and efficient taxiing practices by 9% to 20%. An estimated cost savings of $5.37

Hawthorne Effect 17

Hawthorne Effect Airlines Efficiency Letter 17

LDRLB

MAY 12, 2010

Mayo first examined the physical and environmental influences of the workplace and eventually moved into the psychological aspects and their impact on employee motivation as it applies to productivity. Instead, he found the “Hawthorne Effect.”. Mayo began by searching for the right formula for productivity.

Hawthorne Effect 79

Hawthorne Effect Mayo Scientific Management Morale 79