Remove Hawthorne Effect Remove Motivation Remove Operations Remove Positioning

Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. Clearly, positive environmental impact can be quite profitable. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit.