Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Harvard Business Review

Finally, he was stripped of his license to practice medicine. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. Heider created a short, simple animation of two triangles, a rectangle and a circle. Seventeen years ago, a physician in the UK published a study of twelve children who had been given the MMR (measles, mumps, rubella) vaccine.