article thumbnail

Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Harvard Business Review

Finally, he was stripped of his license to practice medicine. Yet today, surveys show that as many as a third of U.S. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. parents still believe the discredited allegations.

Heider 8