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Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Harvard Business Review

Yet today, surveys show that as many as a third of U.S. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. Heider created a short, simple animation of two triangles, a rectangle and a circle. We all fall into these traps.

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