Creating A Customer-Centric Culture – The Disney Way
Tanveer Naseer
JULY 26, 2016
Heskett published their 10-year research project – “ Corporate Culture and Performance ” – in which they compared companies that intentionally managed their cultures to similar companies that did not. Who wouldn’t want to achieve results similar to those reported by Kotter and Heskett? In 2005, J. Kotter and James L.
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