Today's Best Companies are Horizontally Integrated

Harvard Business Review

In big companies, management teams focus on achieving the right level of vertical integration. Today, your management team should be giving more thought to horizontal integration. Customers' expectations have been raised by the handful of sellers, such as Amazon, Virgin Atlantic, and Apple, that manage to provide integrated experiences that are so distinctive and pervasive as to be branded—that is, uniquely associated with their names.

A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

The biggest opportunities for these companies are simplification and horizontal integration projects. A second new component of the IT function should be dedicated to this category of work: the Enterprise Integration Group (EIG). EIG is responsible for enterprise architecture, the center of expertise for simplification and integration methods, process and program management. IT management Information & technology

CIO 12

Design as a New Vertical Forcing Function

Harvard Business Review

From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization. Design has emerged as a new forcing function in the historical cycle of business integration.