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The Factors That Influence Acceptance Of AI In Hospitality

The Horizons Tracker

In recent years, artificial intelligence (AI) has made significant strides in enhancing hotel operations and streamlining efficiency. However, the extent to which hotel guests embrace AI technology has remained an elusive query, until now. “And the most important factors were perceived ethics, followed by benefits. ”

Hotels 124
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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
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What Is Yield Management and Why Is it So Important?

Strategy Driven

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. Plane tickets, train tickets, hotel rooms, etc., However, these services’ market demand is not fixed and can go for long periods with minimal requests. What is yield management?

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What’s Your Leadership AQ?

Lead Change Blog

AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” They study the “underdogs,” the new market entrants, and quickly learn from them.

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HP Headed to Hotel California?

Women on Business

Deciding that personal computing is not a lucrative market is like spitting on small businesses. I think that so much could have been done and couple this decision with the move to pull the touchpad off the market so quickly and you have a strategic disaster.

Hotels 150
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30 Influencers Behind the Brands We Love

Lead Change Blog

What can we learn from these top digital marketers, and how do we engage and influence them? Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM. Lorena Hathaway ( @lorenahathaway ), Director, Global Product Management, Location Intelligence, Pitney Bowes Software. How do they engage on social media as humans?

Brand 346
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5 Ways Managers Can Prepare Their Businesses for the Peak Season

Strategy Driven

If you are a business owner or even the manager of a business, the looming peak-season can be daunting no matter what industry you work in, retail, to hospitality, to manufacturing. Scale Up Your Marketing Campaigns. Now is the best time to revise your marketing campaigns. Are your prices still competitive against your rivals?