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Study Says Staycations Are Here To Stay

The Horizons Tracker

Tourism and hotel experts from the U.S. This trend, where people stay in their own city for a hotel stay, dining out, or doing local activities, became popular during the COVID-19 pandemic. Understanding the market The researchers delved deep into the world of staycations in Asia. It also collected data from the U.S.,

Tourism 93
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The Factors That Influence Acceptance Of AI In Hospitality

The Horizons Tracker

In recent years, artificial intelligence (AI) has made significant strides in enhancing hotel operations and streamlining efficiency. However, the extent to which hotel guests embrace AI technology has remained an elusive query, until now. “And the most important factors were perceived ethics, followed by benefits. ”

Hotels 106
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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
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3 Ways to Break Out of a Zero-Sum Game of Growth with Your Competitors

Leading Blog

How true disruptors use innovation, including digital, to grow the market and create new business models. Or else, you took on the hard work of growing the entire market. It can drive new business models, open up adjacent products and help you grow the whole market. You took away share from competition or they took it from you.

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HP Headed to Hotel California?

Women on Business

Deciding that personal computing is not a lucrative market is like spitting on small businesses. I think that so much could have been done and couple this decision with the move to pull the touchpad off the market so quickly and you have a strategic disaster.

Hotels 150
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What’s Your Leadership AQ?

Lead Change Blog

AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” They study the “underdogs,” the new market entrants, and quickly learn from them.

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How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms

Strategy Driven

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. These stats go to show the way in which businesses need to market themselves is rapidly changing.