Tips on hotel marketing 2019 (including email marketing)

Strategy Driven

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. Smaller hotels however, usually rely on one or two individuals to organise all their hotel’s marketing strategies.

HP Headed to Hotel California?

Women on Business

Deciding that personal computing is not a lucrative market is like spitting on small businesses. I think that so much could have been done and couple this decision with the move to pull the touchpad off the market so quickly and you have a strategic disaster. HP has made some controversial decisions lately, but is Meg Whitman a great strategic move or the kiss of death for this once great tech company?

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Starting a Hotel Business: A Guide

Strategy Driven

Starting and managing a hotel is a complex task which is not suited to every entrepreneur, but for some, it can be a lucrative and rewarding project with the opportunity for creativity alongside hospitality. Is the hotel business right for you?

4 Tips To Running A Successful Hotel

Strategy Driven

A hotel can offer a lucrative and rewarding business venture, but it is crucial that you take the right steps to ensure that your business grows and becomes a success. With this in mind, here are four tips to running a successful hotel.

Steve Yastrow: An interview by Bob Morris

First Friday Book Synopsis

Steve’s fresh, provocative approach to marketing, […]. Bob''s blog entries a consulting firm which has served such clients as McDonald''s Corporation Agilent Technologies Albert Einstein Brand Harmony Brilliant Mistakes Brooke Manville Cold Stone Creamery Ditch the Pitch: The Art of Improvised Persuasion Great Clips for Hair Hyatt Hotels & Resorts J.L.

How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms

Strategy Driven

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well.

Holiday Travel Brands

Coaching Tip

time market research survey platform—Marriott Hotels. AIRBNB LAGS BEHIND MAJOR HOTEL CHAINS ON . hotel chain/Airbnb] for holiday travel to a friend or. Communication Current Affairs Memes Personal Life Travel What is air travel American Facebook Instagram JETBLUE market research Marriott Hotels Southwest Airlines VIRGIN AMERICA YouTubeAccording to the Holiday Travel Habits National. Survey — a survey of 1,000 American consumers by.

Leading the Starbucks Way: A book review by Bob Morris

First Friday Book Synopsis

Michelli Leading the Starbucks Way: 5 Principles for Connecting with Your Customers [comma] Your Products [comma] and Your People McGraw-Hill The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary When Fish Fly: Lessons For Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market

Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business Review

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these.

The Zappos Experience: A book review by Bob Morris

First Friday Book Synopsis

Michelli McGraw-Hill Pike Place Fish Market Ritz-Carlton Hotel Company Starbucks The Zappos Experience: 5 Principles to Inspire Tony Hsieh (“Shay”) UCLA Health SystemThe Zappos Experience: 5 Principles to Inspire, Engage, and WOW Joseph A. Michelli McGraw-Hill (2011) Happiness should – and CAN – be an experience shared by everyone involved I have read and reviewed all of Joseph A. Michelli’s previous books and consider each a unique and brilliant achievement.

Marketing Hall of Shame-Bludgeoning Your Customers is a Bad Idea

Management Excellence

indicated the Hotel Chain’s name, and because the troops had the dishes will in hand), and I ended up on the receiving end of an old-fashioned marketing bludgeoning. Seriously, Hotel Chain! Management Education Marketing Bad Marketing Tactics Brand Value Customer Value How You Value Your CustomersImagine my surprise when in a fit of insanity, I picked up the phone the other night….right right after dinner (well, I answered because the caller i.d.

How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business Review

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes. One hotel had to replace a fabulously expensive Givenchy evening gown. In another hotel there were 55 laundry-related complaints in January 2016 alone. Customer service Data Market research Digital Article

The Lonely Lobby of the Job Hotel

Harvard Business Review

They went to the market with a strategy that was just about working and found jobs that were just about right. Bill is looking glum, so I tell him about the job hotel. "OK, OK, Bill, three years ago when you were made redundant you visited the job hotel. There were hotel staff around to help. This week you went back to the job hotel and the lobby was full of people who had lost their luggage and missed their flights.

Prescription for Excellence: A book review by Bob Morris

First Friday Book Synopsis

Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System Joseph A. Michelli McGraw-Hill (2011) A vigorous and comprehensive analysis of UCLA Health System As indicated in previously published books, Joseph A. Michelli is attracted to and fascinated by organizational excellence. He has an almost (not quite) insatiable curiosity to [.].

How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

Harvard Business Review

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels. Metis discovered that guests had little loyalty to ours — Le Meurice and Hotel Plaza Athénée — or to our competitors’ hotels. We began by studying the market. Data-Driven Marketing.

Trade Show Setup: 5 Best Tips for Preparing for a Trade Show

Strategy Driven

Book your flights early and reserve your hotel rooms well ahead of time. Marketing & Sales business management Corporate Events digital marketing strategydriven trade showsIf you’ve been to trade shows then you know just how valuable they can be.

3 Ways to Break Out of a Zero-Sum Game of Growth with Your Competitors

Leading Blog

How true disruptors use innovation, including digital, to grow the market and create new business models. Or else, you took on the hard work of growing the entire market. It can drive new business models, open up adjacent products and help you grow the whole market.

Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business Review

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Otto had just finished a $9 billion acquisition of Beekman Hotels, which meant it now had nearly 4,800 hotels and just over a million rooms in 100 countries. Tooga/Getty Images.

What Blockchain Could Mean for Marketing

Harvard Business Review

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Ad fraud is pervasive, and costs marketers and publishers a significant amount of money. Data-Driven Marketing. Data Transparency Marketing Digital ArticleMarcia Straub/Getty Images.

Identify the Marketing Metrics That Actually Matter

Harvard Business Review

This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things. It’s not that marketers don’t want to measure the right things.

What can you do to get better? Follow the masters.

Strategy Driven

Hilton (hotel owner) Principle: Make them want to come back. “It It is our theory that when a hotel is in the top-glamour category… you just can’t make it too luxurious. Hilton knew that one hotel is like any other hotel.

The Perils of Algorithm-Based Marketing

Harvard Business Review

They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time.

What’s Your Leadership AQ?

Lead Change Blog

AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” Often this occurred as the companies failed to read the market and really, really understand what the customers desired. For example, at one time Nokia, the parent of Blackberry, controlled 41% market share in the smartphone market.

How Mind Maps Removed Stress From My Working Day

Lead Change Blog

I’ve been tasked with the content marketing effort for a hotel website and a key part of it is the blogging strategy. In our example, we have a node for ‘hotel specific’ which is designed to encourage thought on potential blog titles that relate to the hotel itself.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

The New Tools of Marketing. Your company is probably less fortunate in the markets it serves, and if you don’t buy your trademark as a keyword to show your search ads, Google will try to sell your trademark to your competitors, a tactic which some courts have allowed. HBR STAFF.

Marketers, Go Back to Basics

Harvard Business Review

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. But, as a marketing consultant who is putting my own theories to the test as I work to drive sales of my first book , it's become clear to me that many companies have needlessly forsaken some marketing strategies that still have life in them. Some of the best marketing I've seen in the past year has come from an unlikely source: Kochi, India. Competition Marketing

The Future of Marketing, as Seen at Cannes Lions

Harvard Business Review

Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers. The New Marketing Organization.

Tips for Conducting Effective Off-Site Job Interviews

Chart Your Course

While renting a hotel suite is not the best idea, if you have the money to do so, reserving a small conference room in a hotel often works well. You can also decide to hold the interview at a coffee shop, restaurant or in a large lobby of a hotel.

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Structural Economic Shift and Unemployment

Coaching Tip

The two-year limit, in use for 33 years, made it difficult for economists to compare the recent recession's damage to the job market with other downturns in the past. A big part of the U.S.

Selling is not a ‘common’ practice.

Strategy Driven

MCA’s work contributed to client success including The Ritz-Carlton Hotel Company earning an unprecedented two Malcolm Baldrige National Quality Awards. Marketing & Sales business management Cindy Novotny marketing and sales sales training strategydriven

Promises to Clients You Can’t Keep

Women on Business

At a hotel this week I was offered 3 things at check in. Finally, he asked me if I wanted to be a part of the hotel’s “Green Program” where you can decline housekeeping service in return for points in the hotel rewards program. customer service client relationships clients Maribeth Kuzmeski promises Red Zone Marketing Wendi KellyDid you ever make a big promise you can’t keep?

Hotels 139

Beyond Profit: Creating An Exceptional Leadership Legacy

Terry Starbucker

My thoughts centered around three companies – a hotel, a tech juggernaut, and a cable TV company.

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6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Strategy Driven

Clinton: To date, Mrs. Clinton has made her marketing bottom line “I’m the woman candidate,” but that has not played well with Sanders supporters and younger voters in general. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter.

Brand 79

Salespeople have questions. Jeffrey has answers.

Strategy Driven

Jeffrey, Do you think it’s a waste of time to call a guest that has just checked out of my hotel to thank him or her for staying with us? Evangeline, If you’re going to call a customer after they’ve stayed in your hotel, first of all, you better make it short and sweet.

Who’s Responsible For Employee Engagement?

Lead Change Blog

I was a consultant to the company and sat as a guest at a table of eight managers toward the back of the hotel ballroom. Our benefits suck, we have to stay in cheap hotels when we’re on the road, and he took away the daycare, casual Friday, and office parties at Christmas time.”.

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The Emerging Strategy of Innovative Service

Strategy Driven

The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. The world of the customer has dramatically changed.

Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. But to get to that top tier, marketing and sales executives can no longer afford the inefficient silos that have long characterized the relationship.

B2C 12

Marketing Can No Longer Rely on the Funnel

Harvard Business Review

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase. We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing.

B2C 12

Conquering the 5 Misconceptions that Hold Leaders Back

Leading Blog

They will view their current operating model and customer offerings as merely a means to achieve their larger purpose and should, therefore, be able to change direction more easily when market forces require a more radical shift.

Hotels 358

Business Customers Are Digital. Shouldn't Your Marketing Be?

Harvard Business Review

This post is part of the HBR Insight Center Marketing That Works. Are you skeptical about using digital and social media in business marketing? Increasingly, business customers create great content and experiences to market to their own customers, so they know what they want from suppliers when they themselves are the potential buyers. We've seen Google sales leader Jim Lecinski challenge a room of business marketers to search YouTube for even the most obscure product.

‘Good’ Is Not Enough

Lead Change Blog

And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated.

Rapport: The Key To Sales

Strategy Driven

One time I was on a business trip, and due to a series of events I had to get a hotel room with no reservation. I called several brand name hotels only to be told they were booked. Even though I had been told earlier the hotel was overbooked, I ended up getting a room.

The New Agents of Market Penetrations

Harvard Business Review

Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. In the hotel where I stayed, I met some U.S. Also, it is a cost-efficient path to enter new markets, especially for embedded systems and educational computer aided design firms. Using students to create new markets is not new.