You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

Convincing a Google-sized workforce not to resist his ideas, let alone embrace his initiatives, was a huge challenge for Brian—who was not the boss, didn’t lead a huge coalition among those he was trying to influence, and couldn’t horse trade to compel their cooperation. Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Influence Change management