Harvard Business Review

APRIL 26, 2016

Salespeople were told what to say (word for word), how to dress, what expression to wear, how to hold their hands, and even how to hold a pen when handing it to a customer to “sign on the dotted line.” And companies performed the training, not schools.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 6, 2014

The classic example, attributed to HBS professor Ted Levitt, is that people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole. Once managers learn how to compute a job-to-be-done by themselves, their growth related decisions will become much more objective and less opinion based.

Disruptive Innovation 11

Disruptive Innovation Levitt Innovation Tools 11

Harvard Business Review

AUGUST 20, 2014

Here’s how to transform a work relationship that’s turned sour. Rachel Levitt* had an ongoing conflict with her coworker, Pia*. He told her that he was not trying to tell her how to run the department but he wanted freedom to teach his class as he saw fit. “We Recognize what’s happening. Case study#1: Find a common purpose.

Levitt 12

Levitt Price Class Case Study 12

Harvard Business Review

OCTOBER 3, 2011

In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. Understanding how to augment the product is where most mobile-phone manufacturers have failed.

Levitt 14

Levitt Succession Wireless Franchising 14

Harvard Business Review

OCTOBER 11, 2012

I've only included books I've actually read, and I tried to compile a list that includes history, literature, psychology, and how-to. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

I've only included books I've actually read, and I tried to compile a list that includes history, literature, psychology, and how-to. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 18

Books Cialdini Christensen Collins 18

N2Growth Blog

OCTOBER 7, 2010

A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Just go away on ponder this thought for a while – How can you create magical experiences across constituencies and throughout the value chain?

Blog 310

Blog Blue Ocean Strategy Collins Video 310

Harvard Business Review

MARCH 26, 2013

According to the RNC, "the Republican Party needs to stop talking to itself," and figure out how to be more appealing to minorities, the young, and women. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need.

Brand 8

Brand Productivity Products P&L 8