article thumbnail

How to Maximize Your Small Business Success

Strategy Driven

You’ll be able to outsource this if you don’t have the capability to manage this in-house, or otherwise hire a digital-savvy employee to cover your branding, website, social media and marketing initiatives, with measurable data analysis showing you the success of your marketing endeavors. Consider leaving a comment!

article thumbnail

Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Having a clear idea of the plan is necessary to decide how to build the rest of the system around it. Identify Company Goals Good sales compensation plans are based on a clear goal and identifiable performance measures. The most simple sales goal would be to hit a specific number of product sales every quarter to bring in the revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. Here’s how to size up the competition: Be skeptical of company websites. You may get a fingertip sense of market penetration by checking out an opponent’s social media channels.

article thumbnail

Why the X Games Won’t Dethrone the Olympics

Harvard Business Review

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The reason why serves as a good reminder of how to assess the full impact of a potentially disruptive innovation. high dollars.” I don’t think so.

article thumbnail

Practical Tips for Overcoming Resistance

Harvard Business Review

To get some tips on how to overcome resistance I reached out to Xavier Amador, originator of the LEAP Method (LEAP stands for Listen-Empathize-Agree-Partner) and Founder of the LEAP Institute and author of I''m Right, You''re Wrong, Now What? And when I get resistance, it feels like I''ve been pushed back or hit.

article thumbnail

Jack Welch’s Approach to Breaking Down Silos Still Works

Harvard Business Review

In one session, for example, the issue was that the different engineers couldn’t agree on how to customize a critical product component without compromising the overall design. They agreed to put limits on how much could be changed. This was delaying product production.

Welch 8