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Strategy Is About Both Resources and Positioning

Harvard Business Review

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). RBV argues that in an increasingly unstable world, the possession of valuable, rare, inimitable, and non-substitutable resources is a more reliable key to competitive success.

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The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

After all, who else would best know how to use them? Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer. Sounds logical, right?

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