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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

Those making this shift will gain a significant ROE – Return on Empathy. Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it. You just finished reading Moving on from ROI to ROE, a Return on Empathy !

ROE 50
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A Refresher on Return on Assets and Return on Equity

Harvard Business Review

You’re essentially figuring out how to get a job done with less. What is Return on Equity (ROE)? Unlike ROA, you want the ROE to be as high as possible, but there are limitations. ” How do companies use ROA and ROE? How to calculate whether your company has enough cash. Further Reading.

ROE 8
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Don't Confuse Engagement with User Experience

Harvard Business Review

Put another way, Apple's UX metric seems to encourage ROE — Return on Engagement — where Android emphasizes ease-of-use and opportunity. At risk of sounding "meta," one of the great design challenges innovators increasingly confront in increasingly competitive markets is how to get their best people to engage around engagement.

ROE 10