First Friday Book Synopsis
FEBRUARY 23, 2011
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H. Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&#
HR Digest
SEPTEMBER 20, 2022
We’ll highlight the use of data in optimizing employee experience, the importance of people analytics in creating a better organizational structure, real-world insights from interviews with HR leaders on how to win with people analytics and people analytics tools for HR to maximize business impact. How can HR use people analytics?
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First Friday Book Synopsis
MARCH 10, 2013
I hope that at least a few of these recent posts will be of interest to you: REVIEWS Innovation as Usual: How to Help Your People Bring Great Ideas to Life Paddy Miller and Thomas Wedell-Wedellsborg Finding Keepers: The Monster Guide to Hiring and Holding the World’s Best Employees Steve Pogorzelski and Jesse Harriott [.].
First Friday Book Synopsis
MAY 18, 2011
Our mattresses were made of corn shucks and soft gray Spanish moss that hung from the trees…. From the swamps we got soup turtles and baby alligators And from the woods we got raccoon, rabbit and possum. Mahalia Jackson, Movin’ On Up Richard Wright, the bard of the Great Migration, defected to the receiving station [.].
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