You Don’t Have to Be the Boss to Change How Your Company Works
Harvard Business Review
FEBRUARY 26, 2015
The question of how to drive change, though, is perennially vexing. Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. Here’s how it works: We can think of any attitude on a continuum from pro to con.
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