In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. But no one has figured out how to skin a bull. Sales: Monster – $1.95 billion, Red Bull – $5.2

Trout 249

Trout Reis Sports Brand 249

Lead on Purpose

OCTOBER 23, 2009

This book is a valuable and timely explanation of how to trust and be trusted.&# – Guy Kawasiaki “Good leaders know where they are going. Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public.

Succession 154

Succession Covey Trout Godin 154

Miles Anthony Smith

AUGUST 7, 2018

What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)? My #1 book recommendation for how to find your purpose and lead from the inside-out in life's most difficult situations is: Man's Search for Meaning by Victor Frankl. To be a better leader, start by working on yourself.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 21, 2012

One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind. As such, we must ask new questions to understand how to take part in the performance: How does my brand connect — socially, philosophically, functionally — with others in the co-creation matrix?

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

OCTOBER 20, 2015

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” One unifying theme. Engage all five senses.

Brand 8

Brand Storytelling Trout Retail 8