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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

Leadership. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100
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This Strategic Pivot to Address COVID Will Help Your Business Thrive

Lead Change Blog

Below is a summary of how I helped five startups, three middle-market companies, and a business unit of a Fortune 300 company pivot for pandemic-influenced business settings. This means having a couple of short meetings with the leadership team to talk about the issues that recently cropped up. . Challenge Business Model Assumptions.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Human Resources.

Magazine 100
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The Toxic Leader

N2Growth Blog

There is a new definition of leadership in our lexicon. Let’s say you have the choice to make between choosing one person for a senior leadership role over another. Perhaps it’s because we still cling to the great man theory of leadership. What we need is a different measuring stick in our selection criteria.

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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Leadership. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home. No results were found for your request. Search My Site.

CEO 229
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. Leadership.

Brand 253
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Human Resources. Leadership.

CEO 242