In the CEO Afterlife
AUGUST 9, 2011
Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. That is a marketing problem.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.
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In the CEO Afterlife
NOVEMBER 27, 2011
Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.
Lead Change Blog
OCTOBER 13, 2020
Below is a summary of how I helped five startups, three middle-market companies, and a business unit of a Fortune 300 company pivot for pandemic-influenced business settings. Being deprived of basic humans needs that we naturally get from work, such as sense of connection, tribe, meaning, and purpose.
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?
Building Personal Strength
MAY 21, 2011
Kathleen and I go to the New Braunfels farmer's market nearly every Saturday morning. You can buy green eggs at this market. I sometimes wonder how long they continued to believe in it, or if any of them still do - ike our guy with the zany pickup truck at the farmer's market. There's always live music and a big crowd.
In the CEO Afterlife
NOVEMBER 7, 2011
by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. This Bud’s Not for Me. That’s right.
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