In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. The natural competitive reaction is to join the discount fray and recover lost market share.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 17, 2011

This is the break from day-to-day operations; it is the organization’s future. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

Chart Your Course

AUGUST 14, 2012

People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. 9) Customer and market focus. The “best companies to work for” are more productive and more profitable than their stock market peers.

Newsletter 165

Newsletter Insurance Class Workshop 165

Marshall Goldsmith

MAY 19, 2013

As Edgar Schein notes in this volume, leaders will need to effectively involve others and elicit participation “because tasks will be too complex and information too widely distributed for leaders to solve problems on their own.” A classic example was the old Bell System. A task force had to be assigned. What would happen?

Follow-up 147

Follow-up Learning-by-Doing Wireless Drucker 147

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Great need doesn’t necessarily equal great demand. The same is true for social innovators.

Innovation 9

Innovation Rogers NGO Participative 9

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

APRIL 22, 2015

Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. We humans need real machinery and complex supply chains to build a $75 trillion economy serving 7.4 Sustainability Data Operations' billion people.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

AUGUST 8, 2018

Dubbed the “Alien Dreadnought,” Tesla’s new manufacturing facility in Fremont, California, was designed to be fully automated — no humans need apply. Adding Humans to the Mix. How companies are using artificial intelligence in their business operations. It was going to be the factory of the future.

Power 10

Power Engineering Analysis Training 10

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. As a result, Belvedere’s greenhouse gas emissions have dropped by 40%.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The CMO agreed, and the meeting took place.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

DECEMBER 4, 2017

Large enterprises typically operate dozens of security products with growing headcount in all areas of their security organizations. The current state of affairs in corporate cybersecurity is similar to how most organizations used to approach much of their IT operations, prior to the advent of public cloud infrastructure.

ROI 8

ROI Long-term Banking System 8

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The CMO agreed, and the meeting took place.

Company 50

Company Venture Capitalist Film Reputation 50

In the CEO Afterlife

JUNE 13, 2011

To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

SEPTEMBER 24, 2015

It is the only Chinese company that receives more sales revenue from markets outside China (67%) than from inside it. isn’t one of those markets. Huawei’s ESOP can satisfy both human needs. Editor’s note: It’s worth noting that the U.S. lawmakers consider the company a security threat.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” How companies are using artificial intelligence in their business operations. But as the Financial Times said last year, “ when it comes to investing, human stupidity beats AI.”

Company 9

Company Long-term Short-term Technology 9

In the CEO Afterlife

APRIL 10, 2011

Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? But if you work in one of his companies, you won’t operate entrepreneurially. Check their market cap and reputation for innovation. Less than two years and I was in marketing.

CEO 170

CEO Advice Company Competitive Advantage 170