2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. The 2020 Top Chief Human Resource Officers.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. HR brings human capital to life.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. More on complexity and the road-tested strategies that cut through the clutter can be found in the pages of my new book for leaders, managers, innovators, and entrepreneurs. Complexity is in the eye of the beholder.

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Branding Human Resources Leadership Marketing Strategy Apple Business CEO Culture Entrepreneurship In the CEO Afterlife information Innovation IT Mentoring technology VisionHow many times have you heard that “knowledge is power?”

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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. It’s human nature to resist new responsibilities or rules. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Although Coca-Cola sales lag those of their food and beverage arch rival, Coke’s profit and market cap significantly outpaces Pepsi. The outcome of ‘doing less better’ in market scope has been stellar; past five years sales have doubled and earnings have tripled.

How to Thrive Against Giants

In the CEO Afterlife

Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. This is a culture of entrepreneurial and innovative thinking. Make the right move, shatter market paradigms, and competitors will follow, no matter their size. With the right headset, there is no reason why a smaller player cannot challenge a giant’s wallop and become a leader within its chosen market.

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10 Ways to Slay Goliath

In the CEO Afterlife

When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). I should know; I spent 17 years at Jacobs Suchard winning within the intensely competitive coffee and chocolate markets.

Where (and When) the Magic Happens

In the CEO Afterlife

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation. Innovators don’t put ideas before committees or tolerate whining about not enough resources such as staffing, data or funding. Every innovation is applauded.

Work That Matters starts with Matters that Work

In the CEO Afterlife

Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on. Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment.

The ‘Old Economy’ Needs a Rocket Man

In the CEO Afterlife

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? In the most prosperous new economy companies, innovation is at the core of entrepreneurial success. These innovators love playing rocket man. What repels innovation at old economy companies?

Who is the 21st Century CEO?

In the CEO Afterlife

Human Resources Leadership Strategy Apple Business CEO Google In the CEO Afterlife Innovation Larry Page Marketing Steve Jobs VisionHe or she is the leader who is constantly thinking about tomorrow – not the next week, the next month, the next quarter or even the next year.

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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy? Human Resources

What Not to Do When Business Sours

In the CEO Afterlife

In a crisis, whether short or long-term, the most senior people in the organization need to step up and offer innovative solutions to the issues hammering the bottom-line. Branding Human Resources Leadership Strategy Advertising Business CEO Crisis Management Culture Entrepreneurship In the CEO Afterlife Innovation John Richard Bell Leaderhip Marketing Mentoring Vision Wall Street

Change is Bad

In the CEO Afterlife

New Coke lasted 79 days before the original formula returned to the market. I consider Google a tier-one innovator. By nature, marketing people are dynamic and impatient. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être. Twenty years ago, Nestlé could see that the instant coffee market was broken. Nestlé turned to product innovation to fulfill the convenience needs of coffee lovers.

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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Some companies thrive on innovative cultures. Human Resources Leadership Life Strategy Apple Business Chanel Coco Chanel Culture Google In-N-Out Burger Innovation Patagonia Red Bull Steve Jobs Zappos

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision There are plenty of generic strategic choices to drive a business forward.

In Praise of Average Joes

In the CEO Afterlife

Those that thrive, go a step further; they worship innovation and breathe culture. But the resource that continues to be overlooked by CEOs and Boards is the organization’s Average Joe. Bruce, a Marketing Manager who struggled with detail, flourished as a creative resource. Human Resources Leadership Life Strategy Business CEO Creativity Culture In the CEO Afterlife Innovation Jacobs Suchard John Richard Bell Kraft Foods Lindt Mentoring Nabob Coffee Vision

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Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Proponents believe that dominant market share creates competitive advantage because ofmarketplace leverage and economies of scale. Their horizon is markets that do not exist.

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The World of the 21st Century CEO

In the CEO Afterlife

I know from my marketing background that the human brain can absorb only so much. Complexity, changing markets and shareholder pressures will escalate. Web opportunities will expand one-to-on marketing, negating middle-men. Human Resources Leadership Life Marketing Strategy Apple Business Campbell Soup CEO Google In the CEO Afterlife Innovation John Richard Bell Larry Page Steve Jobs Vision

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The Anguish of Complexity: A Reflection

In the CEO Afterlife

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Four years ago, I began penning blogs to share my views on leadership, strategy, marketing, and branding.

How the Workplace Is Changing in 2018

Chart Your Course

Because of the tight labor market, employers are becoming more innovative in recruiting and retaining employees , especially millennial employees. Culture Finding top talent Generations at Work Human Resource Management Millennials Surveys and StatisticsThere’s an old saying: The only thing that’s certain is change, and that’s sometimes nowhere more apparent than in the workplace.

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Are Great CEOs Always Great Leaders?

In the CEO Afterlife

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Companies, markets, and the categories in which they compete can be exceedingly dissimilar. In the final analysis, would these improvements in human resource strategy have made any difference to the company’s performance?

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty.

Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

Envision Google without innovators, or Zappos cutting corners on customer service. These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. Branding Human Resources Leadership Marketing Strategy Uncategorized Culture Entrepreneurship Google Jacobs Suchard Jeff Bezos John Mackey Tony Hsieh Vision Whole Foods Zappos21 st Century corporate governance is a busy job.

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Leadership , Marketing , Strategy. Human Resources. Marketing. In the CEO Afterlife. Main menu Home.

Does a Mentor have to Breathe?

In the CEO Afterlife

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. A client in need of innovation? Their writings can be an invaluable management resource to help solve problems and unleash opportunities.

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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

But in the context of taking charge and leading human beings during major or minor crises, every chief executive is blessed with the luxuries of time, subordinate counsel, years of related experience, and knowhow imparted by pundits in thousands of books, journals and case studies. Progress may be represented by top-line sales, market share, productivity, innovation, new product launches, or expanding distribution. Human Resources Leadership Strategy

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Here’s How to Empower Your Employees

Chart Your Course

Called Founder’s Syndrome or founderitis, it is hallmarked by an inability to let go of the old ways , citing that they worked in the past, thus stifling new efficient procedures and marketing channels. Identify Your Human Assets Modern management vocabulary has moved from talking about human resources to identifying human capital. Research shows that empowerment can lead to innovation if done organically.

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Could HR be the most data driven function?

HR Digest

If you analyze functions like finance, IT, and marketing you will find common drivers of success. Innovation in talent management and workforce panning strategies is required to help companies make profits again. Corporate Innovation. Resources.

Strategy for Non-Strategic Leaders

In the CEO Afterlife

When I was on the ‘hot seat’ and in the line of fire as a CEO, I constantly dealt with pressing day-to-day issues such as bringing in the quarter, forecasting erratic commodity markets, reacting to predatory pricing, and stressing over sales shortfalls and excess inventory. No matter how often you preach the value of narrowing market scope or reducing the product line or the number of stock-keeping units, they remain unconvinced. Lead the market with a strategic initiative.

3 Proven Ways Call Centers Can Better Streamline Operations

Chart Your Course

Such employee churn kills overall retention rates , and that means companies must devote precious resources — and time — interviewing new candidates, refilling seats, and retraining new hires. Ultimately, this means combining operations with the most popular platforms on the market is usually a breeze. Integrating one digital worker into day-to-day operations can cost mere thousands of dollars, but it can do as much work as multiple human employees.

How We Can All Contemplate The Future Of The Workplace

Chart Your Course

Throughout my 30 years in the human behavioral assessment industry, I’ve spent countless hours researching soft skills and behavioral styles, motivators, and emotional intelligence—some of the things that makes individuals unique. Because the workforce is dynamic, constantly changing due to market pressures, demographics, and the move to a more tech-based economy. Behavior Assessments Communication Articles Human Resource Management Job Satisfaction Leadership

Employee Turnover – The Hidden Cost

Chart Your Course

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth. What is employee turnover costing you? There are many tasks involved in running a successful business.

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These Are the People You Need on Your Startup Team

Chart Your Course

According to research published in the Journal of the Academy of Marketing Sciences, coachability is the trait you are looking for in a sales team. One of the issues that tech innovators find is the mad-genius paradox. Culture Growing a Business Human Resource ManagementNew ventures, especially tech startups, have a character of their own. Often the leader is brilliant and quirky and the team is passionate and driven.

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A Manifesto’s Unbridled Power

In the CEO Afterlife

We’re constantly focusing on innovating. We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in deep collaboration and cross pollination in order to innovate in a way others cannot. Apple’s Manifesto is loaded with core values – admitting error, simplifying, collaborating, innovating, demanding excellence.

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Three Steps to Create Optimism in the Workplace

Chart Your Course

Optimistic employees work harder, longer and with a more innovative spirit. Optimism frames and fuels decisions, and in the modern workplace, it fosters solid work, innovation and sales. ” In “Marketing for Scientists” Marc Kucher listed words Jobs used to describe his products between 1998 and 2008: stunning, revolutionary, awesome, beautiful, best, tour de force, cool, remarkable. How can you encourage innovation?

Directors Need to Care About Culture

In the CEO Afterlife

Imagine Apple without innovators or Zappos neglecting service or Whole Foods selling a slew of processed foods loaded with saturated fat. Human Resources Leadership Marketing Strategy Business CEO Crisis Management In the CEO Afterlife Jacobs Suchard John Richard Bell P&G Procter & Gamble VisionDuring my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture. I wasn’t surprised in the least.

Can a CEO be brutally honest?

Women on Business

The memo begs the question, can honesty propel innovation? More often than not, innovation springs from neccessity. He referenced when the first Iphone arrived, how Android has come on the scene, market share gains and how Nokia hasn’t been able to keep up with the innovation. It talks about how the failure to do so has caused the company to suffer a lack of innovation and it highlights that Elop understands this lack often ties the hands of his staff.

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HP Headed to Hotel California?

Women on Business

that focuses on customers and innovation. Deciding that personal computing is not a lucrative market is like spitting on small businesses. I think that so much could have been done and couple this decision with the move to pull the touchpad off the market so quickly and you have a strategic disaster. HP has made some controversial decisions lately, but is Meg Whitman a great strategic move or the kiss of death for this once great tech company?

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Human Resources.

Leadership in Changing Times

Chart Your Course

Considering the changing and difficult job market , the numbers aren’t surprising. Workers need leaders, not managers, who can communicate the shared mission of the company, and inspire loyalty and a collective spirit to innovate and perform in difficult times. In my book “The New Leader” I describe innovative leaders as those who span a narrow gap between two key areas: passion for action and passion for people. Here are nine traits that innovative leaders share.