In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. Human Resources.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. Human Resources. Leadership. Sure it is.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

FEBRUARY 4, 2015

Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. But to smaller companies, qualitative strategies are the catalyst to sustainable competitive advantage. This is a culture of entrepreneurial and innovative thinking.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation. Failure is lauded.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

FEBRUARY 26, 2012

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win. You be obsessed with innovation.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. It takes a tenacious marketer (or that marketer’s tenacious boss) to stick to a proven success formula.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 2, 2012

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Their horizon is markets that do not exist.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

Marshall Goldsmith

FEBRUARY 8, 2018

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Sean McGrath – Human Resources Vice-President World Bank Group.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Strategy Driven

JANUARY 16, 2020

Take Your Marketing Online. We are living in a digital era, and hence, online marketing strategies are promising. Utilize a variety of online tools available, including social media and email marketing. To get closer to your target market, find ways to build a strong network. Provide Innovative Service.

Industry 13

Industry Strategy Price Marketing Strategy 13

In the CEO Afterlife

APRIL 5, 2016

Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on. Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort.

Teamwork 100

Teamwork Real Estate Mission Statement Merchandising 100

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

MARCH 19, 2012

I know from my marketing background that the human brain can absorb only so much. Complexity, changing markets and shareholder pressures will escalate. Web opportunities will expand one-to-on marketing, negating middle-men. Business will be more complex. Computers were supposed to make things easier for us.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

FEBRUARY 20, 2015

Envision Google without innovators, or Zappos cutting corners on customer service. These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. That is not the case at Google, Zappos, Whole Foods, and several other new age companies.

Long-term 100

Long-term Download CEO Objective 100

Harvard Business Review

JANUARY 12, 2011

Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Don't lose sight of the horizon.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Sadly, in their race to learn more before taking that difficult choice, that other race, (the strategic race to the future), slows because stagnation sets in.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

MARCH 28, 2012

Imagine Apple without innovators or Zappos neglecting service or Whole Foods selling a slew of processed foods loaded with saturated fat. Other than ensuring an ethical environment in the organizations they govern, I suspect today’s Boards still don’t give culture the attention it deserves. Generally, founders instill the culture.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? The CEO as Chief Brand Custodian. Some do it well. About John.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. It also will force the functional service providers to be more market-driven.

Management 14

Management P&L Incubator Finance 14

Harvard Business Review

OCTOBER 9, 2014

The free flow of workers between companies is central to economic growth and innovation. Although it might seem that greater control and stronger enforcement are beneficial—it is important for firms to protect key trade secrets, after all—the evidence shows that these changes critically undermine employee incentives to learn and innovate.

Incentives 14

Incentives Policies Innovation Human Capital 14

In the CEO Afterlife

APRIL 13, 2015

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. To every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

APRIL 22, 2015

New Coke lasted 79 days before the original formula returned to the market. I consider Google a tier-one innovator. By nature, marketing people are dynamic and impatient. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. This hybridization of the arts and business is nothing new of course – it’s been going on for centuries – but they have always been uncomfortable bed-fellows. Let’s trade. Will work for food!” as the street-beggars sign says.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

MARCH 3, 2014

Bold Innovation. The bolder you are in the search for innovation, the more likely you are to unearth the big idea. I’ll compare this to the “fire, ready, aim” approach of innovation. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision'

Human Resources 214

Human Resources Airlines Marketing Strategy Discount 214

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Less than two years and I was in marketing.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 10, 2015

For example, we know that a great strategy without great execution isn’t worth the paper it’s written on. Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. So why then, has strategy been singled out as the whipping boy? Most leaders and managers know this.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100