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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. It’s human nature to resist new responsibilities or rules. For instance, a business wants to expand its social media marketing. This past February Yahoo!’s

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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation?

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. How many times have you heard that “knowledge is power?”

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Complexity has many definitions; excessive complication is the simplest.

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. To every one of us, the future is important.

10 Ways to Slay Goliath

In the CEO Afterlife

When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. You be obsessed with innovation. They leverage their financial resources.

Work That Matters starts with Matters that Work

In the CEO Afterlife

Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on. That said, for those keen to realize a more human way to do business, the starting place is rather simple.

Culture Doesn’t Trump Strategy

In the CEO Afterlife

Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. Human Resources Leadership Marketing Strategy BCG Business CEO Culture Entrepreneurship Google McKinsey & Company Nespresso Target Walmart Zappos

Where (and When) the Magic Happens

In the CEO Afterlife

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. Every innovation is applauded.

Boldness Should Never Stand Alone

In the CEO Afterlife

Bold Innovation. The bolder you are in the search for innovation, the more likely you are to unearth the big idea. I’ll compare this to the “fire, ready, aim” approach of innovation. A couple of years ago I read a book about RAF fighter pilots in World War II.

Who is the 21st Century CEO?

In the CEO Afterlife

Human Resources Leadership Strategy Apple Business CEO Google In the CEO Afterlife Innovation Larry Page Marketing Steve Jobs Vision

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The ‘Old Economy’ Needs a Rocket Man

In the CEO Afterlife

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses?

What Not to Do When Business Sours

In the CEO Afterlife

In a crisis, whether short or long-term, the most senior people in the organization need to step up and offer innovative solutions to the issues hammering the bottom-line. Most of you have heard the saying, “Don’t throw the baby out with the bathwater,” or something to that effect.

The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Some companies thrive on innovative cultures.

In Praise of Average Joes

In the CEO Afterlife

Those that thrive, go a step further; they worship innovation and breathe culture. But the resource that continues to be overlooked by CEOs and Boards is the organization’s Average Joe. Bruce, a Marketing Manager who struggled with detail, flourished as a creative resource.

Change is Bad

In the CEO Afterlife

New Coke lasted 79 days before the original formula returned to the market. I consider Google a tier-one innovator. By nature, marketing people are dynamic and impatient. Twenty years ago, Nestlé could see that the instant coffee market was broken.

How the Workplace Is Changing in 2018

Chart Your Course

Because of the tight labor market, employers are becoming more innovative in recruiting and retaining employees , especially millennial employees. Culture Finding top talent Generations at Work Human Resource Management Millennials Surveys and Statistics

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. There are plenty of generic strategic choices to drive a business forward.

Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success.

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The 5 Best Bargains in Business

In the CEO Afterlife

Some companies thrive on an innovative culture. Human Resources Leadership Strategy Apple Branding Business CEO Creativity Culture In the CEO Afterlife In-N-Out Burger Jacobs Suchard John Richard Bell Leaderhip Marketing Nabob Coffee Patagonia Red Bull Steve Jobs Vision Zappos

The Anguish of Complexity: A Reflection

In the CEO Afterlife

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. Times. Places.

The World of the 21st Century CEO

In the CEO Afterlife

I know from my marketing background that the human brain can absorb only so much. Complexity, changing markets and shareholder pressures will escalate. Web opportunities will expand one-to-on marketing, negating middle-men.

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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy? Human Resources

Are Great CEOs Always Great Leaders?

In the CEO Afterlife

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Companies, markets, and the categories in which they compete can be exceedingly dissimilar.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool.

Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

Envision Google without innovators, or Zappos cutting corners on customer service. These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. 21 st Century corporate governance is a busy job.

Does a Mentor have to Breathe?

In the CEO Afterlife

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Human Resources. A client in need of innovation?

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy.

Here’s How to Empower Your Employees

Chart Your Course

Called Founder’s Syndrome or founderitis, it is hallmarked by an inability to let go of the old ways , citing that they worked in the past, thus stifling new efficient procedures and marketing channels. Research shows that empowerment can lead to innovation if done organically.

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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

But in the context of taking charge and leading human beings during major or minor crises, every chief executive is blessed with the luxuries of time, subordinate counsel, years of related experience, and knowhow imparted by pundits in thousands of books, journals and case studies.

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3 Proven Ways Call Centers Can Better Streamline Operations

Chart Your Course

Such employee churn kills overall retention rates , and that means companies must devote precious resources — and time — interviewing new candidates, refilling seats, and retraining new hires. In this way, putting innovation to work (quite literally) offers other benefits as well.

50 Shades of Decay

In the CEO Afterlife

Innovation is something other companies do. Marketing blames Sales. Human Resources Leadership Strategy Uncategorized Business CEO Crisis Management Culture In the CEO Afterlife Innovation John Richard Bell Life Vision

Corporate Entrepreneurship: Turn Irony into Opportunity

In the CEO Afterlife

Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to adapt or innovate.

Strategy for Non-Strategic Leaders

In the CEO Afterlife

When I was on the ‘hot seat’ and in the line of fire as a CEO, I constantly dealt with pressing day-to-day issues such as bringing in the quarter, forecasting erratic commodity markets, reacting to predatory pricing, and stressing over sales shortfalls and excess inventory.

2018 Workforce Forecast | Herman Group

Chart Your Course

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution. Human Resource Management

How We Can All Contemplate The Future Of The Workplace

Chart Your Course

Throughout my 30 years in the human behavioral assessment industry, I’ve spent countless hours researching soft skills and behavioral styles, motivators, and emotional intelligence—some of the things that makes individuals unique.

These Are the People You Need on Your Startup Team

Chart Your Course

According to research published in the Journal of the Academy of Marketing Sciences, coachability is the trait you are looking for in a sales team. One of the issues that tech innovators find is the mad-genius paradox. Culture Growing a Business Human Resource Management

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A Manifesto’s Unbridled Power

In the CEO Afterlife

We’re constantly focusing on innovating. We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. Manifestos ignite people into action.

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Directors Need to Care About Culture

In the CEO Afterlife

Imagine Apple without innovators or Zappos neglecting service or Whole Foods selling a slew of processed foods loaded with saturated fat. During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture.

Employee Turnover – The Hidden Cost

Chart Your Course

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth. What is employee turnover costing you? There are many tasks involved in running a successful business.

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Three Steps to Create Optimism in the Workplace

Chart Your Course

Optimistic employees work harder, longer and with a more innovative spirit. Optimism frames and fuels decisions, and in the modern workplace, it fosters solid work, innovation and sales. ” In “Marketing for Scientists” Marc Kucher listed words Jobs used to describe his products between 1998 and 2008: stunning, revolutionary, awesome, beautiful, best, tour de force, cool, remarkable. How can you encourage innovation?