Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

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Employee Engagement 101: Ask the Holy Question

Leading Blog

Increasing shareholder value, company market share, or worker productivity just doesn’t jazz the average worker. Learn more at Giant Leap Consulting. * * * Like us on Instagram and Facebook for additional leadership and personal development ideas. Human Resources

Charismatic Leadership: Style or Substance?

In the CEO Afterlife

Is this also the case in business leadership? Those who strive for this quality are known to study the art and the science of leadership presence. These measures will certainly help to improve one’s leadership presence. Branding Human Resources Leadership Marketing Strategy

Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. Marketers should check out these apps. The post Tech for Your Social Media Marketing Team appeared first on Motivational Business Speaker|Leadership Training |DISC Training.

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8 Principles for Building a High-Performance Culture

Leading Blog

When McCord began her career in Human Resources at Netflix, she began working with Reed Hastings to identify the behaviors that they wanted to see become consistent practices and worked to instill the discipline of actually doing them. Human Resources

Talent Magnet: How to Get and Keep Top Talent

Leading Blog

To answer the question, what attracts top talent, author and Vice President of High Performance Leadership at Chick-fil-A, Inc. An organization’s leadership must understand their individual roles in delivering on the promise. Human Resources

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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.

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Leading Without Direct Reports

In the CEO Afterlife

Leadership does not begin the when you step upon the first rung of the management ladder. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues and subordinates are dashed. But, leadership isn’t always directing others.

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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

It’s human nature to resist new responsibilities or rules. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

When to Ditch the Leadership Love-in

In the CEO Afterlife

In my blog of two weeks ago, entitled The Leadership Love-In [link] I reiterated the never ending need for better leadership. I also extended kudos to a handful of passionate leadership bloggers who I consider to be experts in their field (links listed below).

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Complexity has many definitions; excessive complication is the simplest.

Leadership Value is Defined by the Receiver

Leading Blog

We can envision these noble, resonant, and genuine leaders as icons of effective leadership. But these virtuous leadership attributes are not the essence of leadership effectiveness. Authenticity without a positive impact on someone else is more narcissism than leadership. An underlying principle of effective leadership is that value is defined by the receiver more than the giver. Human Resources

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies.

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Moving on your instincts is not seat-of-the-pants leadership.

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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Farsightedness is essential to effective leadership. Do Less Better is the name of my book.

Culture Doesn’t Trump Strategy

In the CEO Afterlife

Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. Human Resources Leadership Marketing Strategy BCG Business CEO Culture Entrepreneurship Google McKinsey & Company Nespresso Target Walmart Zappos

How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Uncategorized Business CEO Culture In the CEO Afterlife Mentoring Personal Branding Personal Brands Vision

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Boldness Should Never Stand Alone

In the CEO Afterlife

Let me give you an example of this in business leadership. Bold and Virtuous Leadership. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision

Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions.

Stop Trying to Do More and More

In the CEO Afterlife

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game.

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Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. Leadership is the conduit. To every one of us, the future is important.

Nine Rules for Employee Engagement

Chart Your Course

Moreover, experts say employee engagement is doubly important in times of economic recession, uncertainty or boom, because this is when the human element differentiates those who fail, survive or thrive.

Stubbornness and Strategy: Birds of a Feather

In the CEO Afterlife

Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do. From as far back as my days in brand management, I have held a deep affection for strategy.

How to Thrive Against Giants

In the CEO Afterlife

I’ll start with leadership. Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. Make the right move, shatter market paradigms, and competitors will follow, no matter their size.

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The Power of Strategic Sacrifice in a Complex World

In the CEO Afterlife

All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list , the “how” is the capacity to make tough strategic choices and tough strategic sacrifices. Do Less Better isn’t the first book on focus, nor will it be the last.

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision There are plenty of generic strategic choices to drive a business forward.

10 Ways to Slay Goliath

In the CEO Afterlife

When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. They leverage their financial resources.

Work That Matters starts with Matters that Work

In the CEO Afterlife

Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment.

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity.

Who is the 21st Century CEO?

In the CEO Afterlife

To be unaware of, or to discount changing environments would be a leadership mistake. Peering into the future by a decade, I expect to see little change in the definition of leadership.

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Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success.

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The 5 Best Bargains in Business

In the CEO Afterlife

Here are the 5 best bargains in the world of business: Leadership heads the list. This is a corollary to leadership but it is also a core value that must permeate the entire organization. If you think I’m going to list of a bunch of product bargains or discount sales, think again.

Are Great CEOs Always Great Leaders?

In the CEO Afterlife

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Theoretically, the principles and personal characteristics that constitute great leadership should mirror those of greats CEOs – but not always.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool.

What Not to Do When Business Sours

In the CEO Afterlife

Branding Human Resources Leadership Strategy Advertising Business CEO Crisis Management Culture Entrepreneurship In the CEO Afterlife Innovation John Richard Bell Leaderhip Marketing Mentoring Vision Wall Street

Where (and When) the Magic Happens

In the CEO Afterlife

Innovation starts with leadership. Innovators don’t put ideas before committees or tolerate whining about not enough resources such as staffing, data or funding. A picture is worth a thousand words; clichéd but true.

Bullied by a Monopoly

In the CEO Afterlife

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley.

Snails and Big Companies

In the CEO Afterlife

The power of their market share (much of it gained through acquisition of independent seed companies) has left farmers with fewer and fewer seed choices. I’ve always held the opinion that big organizations move at a snail’s pace.

Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. 21 st Century corporate governance is a busy job.

Riverside Auto Group: A Roadmap to Improved Customer Service, Employee Engagement and Increased Profits

Chart Your Course

And while CEO Tim Dagenais says that’s pretty good for a company that size in those Upper Peninsula markets, he wanted to do better.

Employee Retention Survey 2018

Chart Your Course

Horrible leadership main reason! We are a local government and can’t compete with some private industries, especially in the labor market. Comments (Other). Answer. Most employees remain in my organisation till the age of retirement. This has been going on for at least a year now.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.