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Digital Marketing Strategy for HR Professional Services Providers – what is a digital marketing strategy?

Rapid BI

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Management Crowd Sourcing digital marketing strategy digital media HR human resources myth social media marketing what is a digital marketing strategy

Stop Managing Your Career

In the CEO Afterlife

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Let’s be honest; at the heart of seeking out a mentor, personal branding and career management is one undeniable fact – IT IS ALL ABOUT YOU. Honorable career management must be anchored in the right values.

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Leading Without Direct Reports

In the CEO Afterlife

Leadership does not begin the when you step upon the first rung of the management ladder. Seldom, and at best, never to the degree of those in “management.” The author, a professor, was making the point that crafts and careers are not mutually exclusive – that craftspeople do not have to climb the management ladder to realize fulfilling careers. In the years to follow, Walter enrolled in supply management courses at some of the best universities.

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Why Complexity Sucks

In the CEO Afterlife

This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Companies that appreciate the power of sacrifice also appreciate that ‘do less better’ is a winning strategy at both the corporate and functional level. Coca-Cola’s focus begins at 30,000 feet, where corporate strategy is crafted.

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Leaders and managers who work in these industries need all of the information. Branding Human Resources Leadership Marketing Strategy Apple Business CEO Culture Entrepreneurship In the CEO Afterlife information Innovation IT Mentoring technology Vision

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Strategic sacrifice begins at 30,000 feet with corporate strategy. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision

10 Ways to Slay Goliath

In the CEO Afterlife

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s).

Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it.

Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

In 1986, he instituted a policy whereby any employee can look up the salary and bonus of others, including the top management. These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. Boards are charged with providing perspective and input into the long-term business strategy, imparting strategic direction to management, and identifying risk and overseeing mitigation.

My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. The Essence of Strategy [link]. I’ve always loved strategy. Crisis Management: The Ultimate Test of a Leader [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis Management

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Change is Bad

In the CEO Afterlife

New Coke lasted 79 days before the original formula returned to the market. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. Hsieh is still hell-bent on achieving a world of self-management and self-organization, but not through more cultural changes, through quicker evolution of that initial change. By nature, marketing people are dynamic and impatient.

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The Anguish of Complexity: A Reflection

In the CEO Afterlife

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. Four years ago, I began penning blogs to share my views on leadership, strategy, marketing, and branding.

Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Part of being a leader is managing change. It’s human nature to resist new responsibilities or rules. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. Manage perceptions.

Directors Need to Care About Culture

In the CEO Afterlife

I am simply advocating that culture should be as important to a company’s Board of Directors as the business strategy. After all, culture is the strategy. Provide perspective and input to the long-term business strategy. Provide strategic direction to management. Great strategy and great execution comes from the people within the enterprise. During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture.

The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise. So when BP’s social media manager tweets or posts the numerous YouTube videos about environmental and economic restoration, the public impact is limited.

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Marketing plan for a training company

Rapid BI

Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of tim. Business Advice Business Article Management Marketing Business Freelance HR Human Resources marketing plan PESTLE PRIMO-F SWOT training business training company

Do Vulture Cultures still prevail in Business? | In the CEO Afterlife

In the CEO Afterlife

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. We look at ways to manage around them.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Marketing.

'Doing Right Things' or 'Doing Things Right' | In the CEO Afterlife

In the CEO Afterlife

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. I prefer specialist strategies—in other words, doing less, better. Clout is the strategy.

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Social Media and Social Business – what do we mean?

Rapid BI

As we move into a world where “social” is put on every HR and marketing strategy, much like “i” has been put on technology, are we at a risk of over complicating and confusing people. Business Community Human Resources & Talent Management communications HR social business social media

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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. The world’s best marketers are on to us. Human Resources.

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Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? You’d think a company drilling on the ocean’s floor would be adept in risk management planning. Human Resources. Marketing.

Understanding the Role of Technology in Growing Your Business

Strategy Driven

Financial management is arguably the most vital operational aspect of any establishment. Software designers create these systems to fully automate various aspects of financial management, such as paying your employees and putting together reports. Marketing. A great marketing strategy plays a key role in setting a business up for success. The right marketing technology can help a business to reach its full potential. Email marketing software.

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. We settled on brand sales, market share and margin.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The reason: a fundamental flaw in the management process that is supposed to renew brand health. Human Resources.

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Culture Doesn’t Trump Strategy

In the CEO Afterlife

In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Pundits are making the case that culture is the new means to the same end, using strategy as the foil. How many times have you read or heard that “culture trumps strategy?” Most leaders and managers know this.

Let The Sign Talk For You!

Strategy Driven

In business, they are regarded to convey a message to a specific group, typically for the purpose of advocating or marketing. Not only for visual and promotional functions, but signs also give attention to your customers through directing them to your merchandises, as well as giving them information about when your store would have sales, new products, and promotions, just like what a human resource officer does. A sign has many essential roles in any businesses.

Is Social Media an Excuse for Brand Positioning Laziness? | In the.

In the CEO Afterlife

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I’m fascinated by the marketing opportunities afforded by the digital network and I’m impressed with the results achieved by the new medium’s best marketers. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. Human Resources.

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6 Defining Values of a Leadership Culture

N2Growth Blog

in 2001, I worked for a boutique strategy consulting firm out of Princeton, NJ that developed and delivered high-cost elaborate strategic plans. I was already delivering strategic planning, sales and marketing strategy and leadership recruiting services, all of which helped grow organizations, but the culture cog was missing. A friend and colleague of mine who was the President of a mid-market global firm told me flat out; he just didn’t care.

In-House or Outsourced IT: Which Is Best for Your Business?

Strategy Driven

Presently, IT businesses have a lot of requirements and various tasks to be done from design, content creation up to development, marketing, and administrative work. Every task is important and requires human resources. The biggest cons of outsourcing IT teams is the poor quality of work and management issues. Managing Your Business business management IT Services outsourcing strategydriven

An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. The partnership brings added value to Marketing as well. How much more effective could a CMO be if he or she knew for certain that talent would deliver on the brand promise made in every external marketing message?

The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. But our basic human problems are pretty much the same. Human Resources. Marketing. Strategy.

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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. But our basic human problems are pretty much the same. Human Resources. Marketing. Strategy.

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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. They either believe that strategy is a deterrent to opportunity or they’ve never experienced the strategic disciplines of a prudent mentor. The irony is this: the best strategies are actually those that require sacrifice. These strategies tell you what not to do.

How are you doing on price? :: Women on Business

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business Team Suze Orman Personally Addresses Women on Business Readers Oct 25 How are you doing on price?

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Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks.

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. The exuberant Brand Manager came back with plenty of information including a story that had been long-buried in the company archives in Neuchatel. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. That strategy continued for years. Marketing.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. So, what are Pepsi’s marketers doing to revitalize it? Human Resources.

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