article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. Human Resources.

Brand 253
article thumbnail

More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

A study just published in the Academy of Management Journal examined how others aspects of CEO personality impact firm performance in small and medium enterprises (SME) in a dynamic industries (e.g. Our strategy reflects a high level of flexibility in managing political, economic, and financial risks. high technology). Simmons, Ph.D.

CEO 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

article thumbnail

Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

Every HR, OD professional, and management consultant should at the very least be aware of their existence, if not well-versed in their ideas and theories. In one of the defining management studies carried out in the 90s, Collins and his team complied a list of 1,435 companies in search of those special few that could truly be called “great.”

article thumbnail

Even “bad” cultures get some things right

Surviving Leadership

The CFO update in particular was excellent – we learned how the company measured financial success, how to read a basic P&L, and what variable costs employees could help control in their jobs. Lesson: You want employees to learn how a business makes, saves, and spends money?

CFO 58
article thumbnail

Bring Back the General Manager

Harvard Business Review

Have you noticed that general managers are scarce these days? These are the executives who run discrete businesses and control all of the resources associated with them. But in many large companies, the only true general manager is the CEO. At one time general managers were at the center of the action.

article thumbnail

Why Great Brands Lose Their Way

In the CEO Afterlife

I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. Wouldn’t you expect more innovation? Some companies brand exceedingly well.

Brand 260