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PRINCIPLES OVER PROCESS

N2Growth Blog

Throwing out standard process and procedures in favor of a handful of powerful but easily remembered principles for managing strategy will soon begin to show improvements in your business results. Much more than your typical SWOT analysis is needed here to get it right. Here are the five principles that guide Advantage Strategy: #1.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management. In the CEO Afterlife. Main menu Home.

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