In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Executing the strategy requires the discipline to stay the course and not give in to non-strategic temptation. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

JULY 2, 2020

Marketing. A great marketing strategy plays a key role in setting a business up for success. The right marketing technology can help a business to reach its full potential. Good examples of marketing software and technology include: Analytics. Good examples of marketing software and technology include: Analytics.

Technology 95

Technology CRM Software Marketing 95

In the CEO Afterlife

DECEMBER 27, 2014

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision' For more on the 80/20 rule, complexity, and the power of strategic focus, download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

NOVEMBER 27, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site. Leadership.

CEO 229

CEO Company Brand Human Resources 229

Chart Your Course

APRIL 29, 2013

For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. It’s much easier to bring people on board with a new task or process if you get them involved from the beginning.

White Paper 231

White Paper Human Resources Consensus Case Study 231

In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

Strategy Driven

JULY 21, 2021

According to business.com , your growth plan should include information on business expansion opportunities, financial goals, and a growth marketing strategy. You may need to hire new staff, purchase technology and equipment for your business, or invest in your marketing campaigns to achieve growth. Step 2: Calculate the cost.

Outsourcing 132

Outsourcing Bottom-up Technology Software 132

Rapid BI

MARCH 27, 2011

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Lets look at some of the key factors.

Marketing Strategy 28

Marketing Strategy Marketing Strategy Media 28

In the CEO Afterlife

DECEMBER 7, 2014

Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision' For more on strategic sacrifice check out the free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. That is a marketing problem.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Lead Generation and Marketing. Marketing can be challenging for small businesses. Human Resources.

Outsourcing 62

Outsourcing Human Resources Learning Curve Marketing 62

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs.

Strategy 250

Strategy CEO Human Resources Brand 250

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

Organization 90

Organization Brand Word of Mouth Marketing Marketing 90

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

Strategy Driven

JUNE 2, 2020

Presently, IT businesses have a lot of requirements and various tasks to be done from design, content creation up to development, marketing, and administrative work. Every task is important and requires human resources.

Outsourcing 67

Outsourcing Insourcing Business Objectives Bottom-up 67

N2Growth Blog

JUNE 16, 2019

I was already delivering strategic planning, sales and marketing strategy and leadership recruiting services, all of which helped grow organizations, but the culture cog was missing. A friend and colleague of mine who was the President of a mid-market global firm told me flat out; he just didn’t care.

Leadership 313

Leadership Survey Strategic Planning CEO 313

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. About John.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. This Bud’s Not for Me. About John.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Leadership.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. In the CEO Afterlife. Main menu Home.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Clout is the strategy. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. My pattern is posting every Monday, on leadership, strategy, marketing and life. Human Resources.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

DECEMBER 4, 2011

Their marketing teams research everything to death. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. They proudly claim the consumer is the boss.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

Rapid BI

MARCH 15, 2011

Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of tim.

Planning 43

Planning Marketing Training Company 43

In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Human Resources. Did you like this? Share it: Tweet. Leadership.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Human Resources. In the CEO Afterlife.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 30, 2011

by John • May 30, 2011 • Human Resources , Life • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife.

CEO 112

CEO Human Resources Brand Film 112