Remove Human Resources Remove Marketing Remove Prahalad Remove Team
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Does a Mentor have to Breathe?

In the CEO Afterlife

Most importantly, the implications and action steps became an ‘easy sell’ to my team. Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Prahalad and Henry Mintzberg joined me as silent colleagues.

Mentor 228
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Sean McGrath – Human Resources Vice-President World Bank Group.

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End the Religion of ROE

Harvard Business Review

Conversely, why market cigarettes? He reasoned that if marketers worked on maximizing return on sales, production managers were rewarded for the sales they squeezed out of their physical plant, and finance managers focused on minimizing the amount of equity capital they needed, ROE would take care of itself. Social media spending?

ROE 12