Why Complexity Sucks

In the CEO Afterlife

You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Complexity is in the eye of the beholder.

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End the Religion of ROE

Harvard Business Review

corporation than "what's the ROE on that?" Conversely, why market cigarettes? ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. By parsing ROE into the DuPont Equation (very rapidly to become a business school mainstay), he provided the basis for organizations divided into functions with their own objectives.

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