This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Human Resources Remove Marketing Remove Tourism Related Topics
Management Innovation Leadership GDP PR Advertising Public Relations Marketing Strategy Supply Chain Globalization More Related Topics >
article thumbnail

London Succeeds in Its Olympic Trials

Harvard Business Review

JULY 27, 2011

This is not even a marketing partnership. million cost of the tower has been covered by the Mittal Family, with a small subsidy from the London Authority looking to drive tourism post-Games. Despite this, the 2012 Oympic Games has become a critical component for it. This is no unbudgeted ego statement, but good business.

Supply Chain 10
Supply Chain Tourism Banking Budgeting 10
article thumbnail

The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

APRIL 26, 2012

More recently, the BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. Early on, BP ran some print advertising reiterating its responsibility to learn from the spill and share findings to ensure that the tragedy never happens again. No doubt, substantial reparative progress has been made.

Press Release 131
Press Release Reputation Tourism Advertising 131
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024