The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. With that purchase came the ultimate means of judging the performance of a brand - I was able to directly compare the P&L of our Nabob Coffee to out biggest competitor, Kraft’s Maxell House.
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