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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. With that purchase came the ultimate means of judging the performance of a brand - I was able to directly compare the P&L of our Nabob Coffee to out biggest competitor, Kraft’s Maxell House.

Brand 253
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More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

Our strategy emphasizes versatility and empowerment in allocating human resources. Conscientious folks are “high achievers that feel a strong need to take responsibility for doing things immediately” (p. percent in return on assets (ROA), 5.01 percent in return on sales (ROS), and 3.85 percent in return on investments (ROI).” (p.

CEO 118
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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

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Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

It is a must-have for every HR and L&D pros’ library and toolkit. Human Resource Champions (1996). Ulrich has since gone on to author many best sellers including The HR Scorecard and The HR Value Proposition , but Human Resource Champions remains an ever popular classic in the field of HR. ” 10.

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Even “bad” cultures get some things right

Surviving Leadership

The CFO update in particular was excellent – we learned how the company measured financial success, how to read a basic P&L, and what variable costs employees could help control in their jobs. Lesson: You want employees to learn how a business makes, saves, and spends money?

CFO 58
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Why Great Brands Lose Their Way

In the CEO Afterlife

I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well.

Brand 260
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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources.